Senior Lifecycle Marketing Manager (Contract)
The Senior Lifecycle Marketing Manager (Contract) at Upstart will be responsible for maintaining and expanding the Activation program for Personal Loans and Small Dollar Loans. This role involves designing and optimizing customer journeys to encourage applicants to complete their applications and successfully fund their loans. The primary channels utilized will include email, SMS, push notifications, and VoApps (ringless voicemail).
Key responsibilities include driving growth from new and existing customers through the ideation, launch, and optimization of omni-channel journeys. The manager will oversee the end-to-end execution of these journeys, encompassing business strategy definition, creative strategy, success metrics, and result analysis. Additionally, the role requires bridging the gap between technical development teams, product, and strategic marketing by creating detailed project requirements, such as audience criteria and if/then logic. The manager will also size and estimate potential project impacts on customer acquisition cost (CAC), revenue, and other key performance indicators (KPIs).
The ideal candidate will have over four years of experience in lifecycle marketing with a proven track record of driving measurable results toward KPIs. They should possess the ability to analyze complex data and translate results into actionable, revenue-driving insights with minimal assistance. Advanced skills in spreadsheet tools and familiarity with business intelligence tools like Looker or Mode are essential. A strong understanding of statistical testing principles within customer relationship management (CRM) is required, along with demonstrated success in managing complex cross-functional projects involving business, technical, and creative stakeholders. Hands-on experience with Iterable is a must, and experience with SMS and/or mobile push is strongly preferred.
This contract position offers an anticipated hourly rate ranging from $66 to $106, depending on geographic location and individual qualifications. As a contractor role, it is not eligible for Upstart’s employee compensation, equity, bonus, or benefits offerings.
Upstart is a leading AI lending marketplace that partners with banks and credit unions to expand access to affordable credit through technology that is both intelligent and human-centric. The company operates on a digital-first philosophy, providing employees with the flexibility to work from various locations across the United States and Canada. Upstart fosters a culture of creativity, experimentation, and purpose-driven innovation, aiming to reshape access to credit and help millions achieve financial progress.