Senior Growth Marketing Manager - Retention & LTV

[

Join our expanding Product Growth team! We're actively recruiting Senior Growth Marketing Managers as we continue to scale our growing FinTech division at M-KOPA. You'll architect the growth systems that maximise customer lifetime value and drive retention economics to unlock financial inclusion for millions across Africa.

[

THE IMPACT 💚

You'll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent 🌍

[

The Opportunity

🏗️ Build growth infrastructure, not just campaigns: You'll architect the segmentation frameworks, experimentation roadmaps, and growth operating systems that M-KOPA's Product, Operations, and Commercial teams use to drive activation, retention, and up-sell across 5 African markets. This isn't optimising existing programmes, it's building the system from scratch.

💼 Strategic partner to senior leadership & Product: You'll work directly with our senior leadership on strategy, product roadmap decisions, and commercial performance. Your insights will shape business strategy, not just marketing tactics.

💰 Own customer lifetime value, not just campaign metrics: Your success will be measured in LTV growth, up-sell revenue, retention economics, and payback periods - not open rates or click-throughs.

🚀 Transform CRM from support channel to growth eng...