Senior Executive - Implementation Planning and Activation
The Senior Executive - Implementation Planning and Activation at WPP Media is a pivotal role within the Regional Operations Centre (ROC) in Kuala Lumpur, Malaysia. This position involves collaborating with a dynamic, multicultural team to deliver world-class media operations and strategies for a portfolio of international clients. The role offers exposure to complex, multi-market campaigns, providing a platform for significant career growth within the global media landscape.
Key responsibilities include developing integrated media plans encompassing channel strategy, audience targeting, and budget allocation. The Senior Executive will lead the booking, loading, optimization, and tracking of client campaigns across various platforms, ensuring meticulous attention to detail and adherence to best practices. Additionally, the role requires staying abreast of industry developments, engaging with media partners, and contributing to post-campaign analyses with insightful recommendations.
Candidates should possess 2–3 years of experience in media agency roles focused on implementation, activation, or media planning. Hands-on expertise with platforms such as paid social (Meta, TikTok, LinkedIn), paid search (Google Ads, SA360), and DSPs (DV360, The Trade Desk) is essential. Strong attention to detail, proficiency in Microsoft Excel, effective communication skills, and a proactive, organized approach are also critical for success in this role.
WPP Media is committed to fostering a culture of respect and inclusivity, offering employees opportunities to pursue their passions, build professional networks, and engage in continuous learning. The company provides access to internal learning platforms, certifications, training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, and employee mental health awareness days. This supportive environment encourages personal and professional development, making it an ideal workplace for those seeking to advance their careers in the media industry.