Senior Content Strategy Manager

SUMMARY

At Barnes & Thornburg, change is relentless and so are we. In an evolving business landscape, we adapt with agility and precision to achieve the highest goals for our clients. Similarly, our Client Growth and Marketing team serves its clients — 850 lawyers across 50 practices in 26 markets — with the same energy and commitment.

The team currently seeks a Senior Content Strategy Manager to drive marketing and communications strategies that enhance the firm’s brand, reputation, and client engagement. Reporting to the Director, Marketing Communications, the senior manager will own content strategy and editorial direction for all external marketing communications. This role requires a strategic thinker with exceptional writing and editing skills who understands the demands of legal marketing and can translate complex legal concepts into compelling, accessible content across multiple channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Strategy & Leadership

• Develop and execute content strategies that advance business development objectives and strengthen the firm’s thought leadership

• Oversee all written communications including website content, blog posts, client alerts, bylined articles, and other marketing materials

• Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm

• Lead the firm’s awards, rankings, and survey nomination program, securing regional and national recognition for attorneys and practices

• Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules

• Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms

• Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development, and management

Writing & Editorial Excellence

• Shepherd sophisticated legal content through the production process,...