Senior Analyst-BI

The Senior Analyst-BI at WPP Media is a pivotal role within the Global Operations Centre (GOC), collaborating with teams across the United States, Europe, and Asia to deliver high-impact solutions in a dynamic, multicultural environment. WPP Media, as WPP's global media collective, leverages creativity and technology to build better futures for clients and communities.

Key responsibilities include leading end-to-end campaign measurement and performance reporting, developing and maintaining sophisticated dashboards using platforms like Tableau, Power BI, or Looker, and analyzing campaign performance to uncover insights and optimization opportunities. The role also involves improving and automating reporting workflows, establishing best practices for data quality and visualization, mentoring junior analysts, and evaluating new tools to enhance reporting capabilities.

Candidates should possess a bachelor's degree in computer science, information technology, engineering, or a related field, along with over three years of experience in data analysis, business intelligence, or campaign reporting/analytics. Proficiency in data visualization platforms (Power BI, Tableau, Looker), SQL, Excel, and Python or R is essential. Experience in commerce media or digital marketing agencies is advantageous, as are strong problem-solving, communication, and project management skills.

WPP Media offers a collaborative work environment with opportunities for professional growth. Employees can access the global WPP network to pursue their passions and learn at the forefront of marketing and advertising. Benefits include competitive medical and retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days. The company embraces a hybrid work approach, fostering creativity and connection through in-office collaboration.