Senior Analyst-BI
The Senior Analyst-BI at WPP Media is a pivotal role within the Global Operations Centre (GOC), collaborating with teams across the United States, Europe, and Asia to deliver high-impact solutions in a dynamic, multicultural environment. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to provide creative personalization at scale, ensuring clients understand the effectiveness of their media investments.
In this position, the Senior Analyst-BI leads comprehensive campaign measurement and performance reporting, encompassing data ingestion, cleaning, and delivering insightful analyses. The role involves developing and maintaining sophisticated, scalable dashboards using platforms like Tableau, Power BI, or Looker to offer actionable visuals for stakeholders. Additionally, the analyst analyzes campaign performance to uncover deep insights, identifies optimization opportunities, and constructs compelling data-driven narratives. The role also includes leading projects focused on improving and automating reporting workflows and dashboarding solutions.
Candidates should possess a bachelor's degree in Computer Science, Information Technology, Engineering, or a related field, along with over three years of experience in data analysis, business intelligence, or campaign reporting/analytics. Proficiency in data visualization platforms such as Power BI, Tableau, and Looker is essential, as well as skills in SQL, Excel, and Python or R. An expertise in data visualization and storytelling, with the ability to craft compelling narratives that drive action, is highly valued. Experience in a commerce media or digital marketing agency is considered a plus.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing employees with opportunities to pursue their passions, grow their networks, and learn at the forefront of marketing and advertising.