PV | Analista de Produtos Pleno – Canais Digitais
The role of PV | Analista de Produtos Pleno – Canais Digitais at Experian involves enhancing user engagement across digital platforms, including applications, websites, and online portals. The position is part of the Product Management department, focusing on delivering innovative financial solutions that simplify and improve financial management for individuals and businesses. Experian, a leader in data and analytics, is committed to creating a better future by expanding opportunities for people and companies.
Key responsibilities include identifying and analyzing problems and opportunities within digital channels, formulating hypotheses, and conducting tests to validate solutions. The role requires monitoring funnel metrics such as visits, registrations, onboarding, activation, and recurring usage to optimize user journeys. Additionally, the analyst will manage and organize the product backlog in collaboration with the Product Manager, ensuring clarity and alignment in deliverables. Collaboration with technology, data, marketing, and design teams is essential to integrate efforts and achieve cohesive outcomes.
Candidates should have prior experience in digital product management, growth strategies, user acquisition, or user journey optimization. A strong understanding of metrics and familiarity with conversion and engagement indicators are crucial. Experience with experiments such as A/B testing, usability tests, and structured hypothesis testing is beneficial. The role demands excellent organizational skills for backlog prioritization and clear communication abilities to effectively collaborate with stakeholders.
Experian offers a dynamic and inclusive work environment, emphasizing diversity and innovation. The company is recognized for its commitment to employee well-being and professional development, providing opportunities for growth and career advancement. Joining Experian means contributing to a team dedicated to creating impactful financial solutions and improving lives through technology.