Product Marketing Manager - SaaS -

Alpega Group is seeking a Product Marketing Manager to drive the go-to-market strategy for our SaaS solutions. This role involves collaborating with cross-functional teams to develop and execute integrated marketing campaigns targeting mid-market and enterprise companies. The successful candidate will play a pivotal role in supporting customer expansion, retention, and new customer acquisition.

Key responsibilities include defining, launching, and measuring demand generation campaigns that drive pipeline growth. The Product Marketing Manager will manage and optimize campaigns across various channels, including paid media, organic channels, email marketing, webinars, and events. Additionally, the role involves designing and monitoring multi-channel nurturing campaigns to guide prospects and existing customers through the customer journey.

The ideal candidate will have at least 3-5 years of experience in B2B SaaS marketing, preferably in demand generation, campaign management, or growth-specific roles. A solid understanding of complex sales cycles and enterprise buying processes is essential. Proficiency in marketing automation, CRM, and analytics tools such as HubSpot, Salesforce, and Google Analytics is required. Fluency in English is mandatory, and additional European languages are a plus.

Alpega offers a competitive salary package with additional legal benefits focused on well-being, work flexibility, and career growth. The position is based in Barcelona, Spain, with a hybrid working model. Employees will gain experience in the supply chain and logistics sector within a dynamic business environment. The company fosters an international working environment, with over 40 nationalities represented in the Alpega team.

Alpega Group is a global leader in logistics SaaS software, dedicated to delivering comprehensive end-to-end solutions for all transport requirements. With over 35 years in the business, Alpega supports more than 200,000 users in 80 countries, helping them achieve greener transportation processes. The company values diversity and inclusion, ensuring that all employees have opportunities to learn, grow, and feel happy at work.