Product Marketing Manager, Exposure Management (Hybrid/Columbia MD or Boston MA)
Tenable, Inc. is seeking a Product Marketing Manager to enhance their exposure management capabilities, playing a pivotal role in advancing go-to-market strategies, driving adoption, and reinforcing Tenable's leadership in the exposure management market. This role blends strategic vision with hands-on execution and requires deep collaboration across product, sales, and marketing to translate innovation into measurable business impact. The position is hybrid, based in either Columbia, MD, or Boston, MA.
In this role, you will develop a deep understanding of customer needs, buyer motivations, and real-world use cases for exposure management in cybersecurity. You will define and evolve clear positioning, messaging, and value narratives that articulate how Tenable's capabilities reduce risk, improve outcomes, and deliver differentiated value for customers. A strong technical understanding of cybersecurity trends and buyer requirements is essential. You will work closely with the product management team to influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high-value use cases and drive adoption and growth.
You will help oversee the go-to-market lifecycle for exposure management capabilities, from uncovering and validating use cases to leading product launches, enabling demand generation, and sales execution. This role also involves engaging practitioner and enterprise communities to drive product adoption and advocating for customer needs to shape Tenable's solutions. Your responsibilities will include serving as a technical expert leading thought leadership among partners, customers, events, and in media engagements; leading new product and solution launches; contributing to product marketing strategy and messaging; and providing actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies.
To be considered for this role, you should have a bachelor's degree or equivalent work experience, with at least 5 years of high-tech product marketing or similar experience. A strong technical understanding of cybersecurity markets and technologies, with the ability to translate technical concepts into compelling marketing content, is essential. Proven experience leading product launches and contributing to messaging strategies that drive measurable results is required. Demonstrated experience driving adoption and demand for new or emerging capabilities is also necessary. Excellent communication skills, with the ability to craft messaging that resonates with both technical and business audiences, are crucial.
Tenable offers a comprehensive benefits package, including medical, dental, and vision insurance; disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs. The company fosters a culture of belonging, respect, and excellence, encouraging employees to be their best selves. Joining Tenable means partnering with some of the most talented and passionate people in the industry, with the support and resources needed to do work that truly matters.
Tenable is the Exposure Management company, with 44,000 organizations globally relying on them to understand and reduce cyber risk. They support a significant portion of the Fortune 500 and Global 2000, as well as large government agencies. The company emphasizes its people-centric culture, fostering collaboration, innovation, and a sense of belonging. Tenable is committed to providing industry-leading cyber exposure products and helping customers manage security vulnerabilities and cyber-exposure risk.