Product Marketing Manager

Experian is seeking an experienced Product Marketing Manager to join our team, focusing on the Credit and Verification Services portfolio. Reporting to the Head of Product Marketing, this role involves close collaboration with Go-To-Market, product management, and market engagement teams to develop product marketing assets aligned with customer needs and business objectives. The position aims to enhance market awareness, drive engagement, and increase sales revenue for our products.

Key responsibilities include understanding market dynamics and buyer personas to create relevant propositions, developing clear communications to articulate our value proposition and product developments, and ensuring transparent positioning of our products to boost customer engagement and revenue growth. The role also involves collaborating with various teams to develop marketing and sales content, go-to-market strategy plans, and a range of product marketing programs such as customer case studies, demo videos, and product training courses. Additionally, the Product Marketing Manager will partner with Product, Legal, and Compliance teams to ensure value propositions and messaging are compliant and fit-for-purpose, meeting regulatory responsibilities.

The ideal candidate will have experience in product marketing, creating value propositions, and presenting to clients and senior stakeholders. Strong storytelling skills are essential to effectively convey the value of our products. The role offers a hybrid working arrangement with 40% office-based work, a competitive compensation package including a discretionary bonus plan, core benefits such as pension and BUPA healthcare, and 25 days of annual leave plus bank holidays. Experian fosters a culture that celebrates diversity, work-life balance, development, authenticity, collaboration, wellness, reward and recognition, and volunteering, making it an excellent place to grow your career.