Performance Marketing Specialist, Mobile
The Performance Marketing Specialist, Mobile, is a pivotal role within marketing team, focusing specifically on driving customer acquisition and engagement through mobile channels. As part of one of the fastest-growing cryptocurrency platforms globally, you will be joining a dynamic environment at a leader in digital financial services. The company is renowned for its innovation in the crypto space, serving millions of users and enabling access to various digital assets and financial products.
In this position, you will be responsible for planning, executing, and optimizing mobile-focused user acquisition campaigns. Day-to-day activities include managing budgets for paid media across mobile app platforms, analyzing campaign performance data, and coordinating with creative and analytics teams to improve ad effectiveness. You will also test new mobile advertising channels and work with product teams to increase app downloads and user engagement while ensuring alignment with broader growth goals.
The ideal candidate has proven experience in mobile performance marketing, particularly across channels like Google App Campaigns, Apple Search Ads, and paid social platforms. Strong analytical skills, proficiency in performance metrics, and knowledge of attribution tracking for mobile are essential. Previous work in fintech, crypto, or similar high-growth, product-led companies is highly valued, along with experience using mobile attribution tools and A/B testing methodologies.
Employees at enjoy competitive compensation packages and benefits, including stock options, health insurance, and access to professional development resources. The company fosters a collaborative environment and supports flexible work arrangements, with a strong emphasis on career progression and learning opportunities.
prides itself on a culture of innovation, transparency, and impact. Team members thrive in a fast-paced setting, with opportunities to contribute to the evolution of the financial ecosystem. Ambitious, data-driven professionals eager to make a difference in the crypto industry will find this role both challenging and rewarding.