Marketing Analyst

The Marketing Analyst role at focuses on developing and executing localized marketing strategies to drive growth in the Ghanaian market. This position involves close collaboration with global marketing teams to ensure regional efforts align with the company's overall brand messaging. The analyst will manage local social media channels and community platforms, creating culturally relevant content to enhance brand visibility and customer engagement.

Key responsibilities include owning the strategy and content for localized marketing and CRM campaigns, partnering with the global CRM team for execution. The role also involves driving user acquisition through partnerships, integrated campaigns, and community initiatives. Additionally, the analyst will lead local content marketing efforts, track campaign performance, analyze data for optimization, engage with key influencers and strategic partners, and plan local events and promotional campaigns.

Candidates should possess a bachelor's degree and have over three years of experience in digital marketing, strategic communications, PR, or brand management, preferably within the crypto, fintech, or tech industries. Proven experience in managing multi-channel campaigns, strong written and verbal communication skills, and familiarity with both traditional and digital media platforms are essential. Excellent organizational skills and the ability to thrive in fast-paced environments are also required.

Compensation includes a competitive salary with a performance-based bonus. Additional perks feature an unlimited vacation policy, provision of Apple equipment, a hybrid working model, and flexibility to work from anywhere, aligned with role responsibilities.

fosters a diverse and inclusive workplace, offering opportunities for professional growth within a rapidly expanding global company. Employees are encouraged to take ownership of their roles, contributing to the company's mission of connecting the world to the future of finance.