Offline Media Planner

WPP Media is seeking an Offline Media Planner to join our team in Lisbon, Portugal. As part of WPP's AI-driven media operating unit, we connect brands with their target audiences through offline channels such as TV, radio, press, outdoor, and cinema. This role offers the opportunity to work in a dynamic and fast-paced environment, contributing to innovative media solutions for our clients.

The Offline Media Planner will be responsible for aligning available offline media solutions in the Portuguese market with client briefs, negotiating brand presence across offline channels, and planning and purchasing offline media campaigns. Additional duties include managing the delivery of advertising materials, monitoring campaign performance to ensure key performance indicators are met, preparing reports highlighting campaign successes and challenges, and staying updated on media trends to incorporate innovative solutions.

Candidates should have prior experience or knowledge of offline media planning tools and the Portuguese advertising market, along with an understanding of marketing concepts and the local media landscape. A bachelor's degree in Marketing and Advertising, Communication, or Management/Economics is preferred. Fluency in English and proficiency in Microsoft Excel and PowerPoint are also required.

We offer health insurance from the first day, a flexible benefits plan, additional vacation days, access to well-being platforms, and discounts within the WPP Group, including gyms, restaurants, and hotels. Our office provides healthy breakfast and snack options such as coffee, fruit, and cereals.

Joining WPP Media means becoming part of a dynamic, curious, and talented team where ideas are valued, teamwork is emphasized, and every achievement is celebrated. We foster an environment that encourages learning and growth, providing opportunities to work on international projects and support clients worldwide.