Marketing Operations Specialist
The Marketing Operations Specialist at Talkdesk plays a pivotal role within the Marketing team, ensuring seamless execution of marketing initiatives by managing and optimizing marketing technologies. This position collaborates closely with Sales and Revenue Operations to support campaigns, events, and account-based programs, aiming to convert every marketing effort into a productive sales pipeline.
Key responsibilities include overseeing the Account-Based Marketing (ABM) orchestration layer, translating intent data into automated actions across marketing automation platforms and CRMs. The role also involves maintaining the health of marketing technology systems, designing AI-driven workflows for lead scoring and routing, and ensuring data enrichment and integrity for informed decision-making. Additionally, the specialist documents workflows and creates self-service resources to empower the marketing team.
Candidates should have 3 to 5 years of experience in B2B SaaS Marketing Operations or Revenue Operations, with hands-on expertise in marketing automation and CRM administration. Proficiency in building and deploying automated workflows that integrate external APIs is essential. A strong understanding of B2B sales funnels, including MQL definitions and attribution models, is required. Experience in coaching non-technical stakeholders on new tools and self-service reporting is also beneficial.
The compensation package includes an on-target earnings (OTE) range of $86,000 to $144,000, with potential for long-term incentives such as equity and short-term incentives like bonuses or commissions. Benefits encompass comprehensive health insurance (medical, dental, vision, life, and disability), a 401(k) retirement plan, and an uncapped paid time off program for exempt employees. Additionally, Talkdesk offers 14 paid holidays each year and paid sick leave.
Talkdesk is a global leader in Customer Experience Automation, leveraging AI to redefine customer interactions. The company fosters an inclusive culture where diverse perspectives drive success, offering employees autonomy to make meaningful impacts. Joining Talkdesk provides opportunities for professional growth and the chance to contribute to innovative solutions in customer experience.