Lifecycle Marketing Manager

About the role

We are seeking a strategic, data-driven Lifecycle Marketer to architect and execute the end-to-end journey for our enterprise healthcare provider customers. Reporting initially to the Chief Marketing Officer, you will be the primary driver of customer value realization, tasked with increasing product adoption, defending retention, and identifying signals for account expansion.

Lifecycle Marketing sits at the intersection of Growth, Product, and Customer Delivery, transforming raw customer data into sophisticated engagement programs. You will be responsible for turning "moments of risk" into "milestones of loyalty" by ensuring our customers—from RCM billing teams to C-suite executives—constantly see the ROI of the Candid platform.

Responsibilities

- Journey Architecture & Optimization: Map and refine the multi-persona customer journey. You will identify friction points in the provider experience and deploy high-impact interventions (content, digital touchpoints, or human-led plays) to ensure seamless transitions from implementation to long-term advocacy.

- Expansion & Net Revenue Retention (NRR) Strategy: Partner with Growth and Delivery teams to identify "expansion-ready" accounts. You will develop marketing playbooks that surface white-space opportunities and drive incremental value beyond initial collections.

- Multi-Channel Campaign Ownership: Design and launch end-to-end engagement campaigns. You will own the creative brief, vendor management, and asset production (Email, ABM, Personalized Gifting, and Executive Experiences) with a relentless focus on conversion and stickiness.

- The "Voice of the Provider": Act as a strategic feedback loop for the organization. You will own customer sentiment mechanisms (e.g., NPS, KLAS) and translate that data into actionable insights for the Product and Leadership teams.

- Executive Storytelling: Engage with Delivery team as they develop compelling, data-backed narratives for Quarterly Busine...