Growth Marketing Specialist
Banyan Software is seeking a Growth Marketing Specialist to join ZAP Solutions, a Pittsburgh-based technology company specializing in software solutions for higher education institutions. This role focuses on demand generation, lead generation, and sales pipeline development to support the company's growth objectives.
The Growth Marketing Specialist will be responsible for developing and executing campaigns aimed at generating qualified leads, demo requests, and sales opportunities. Key tasks include creating targeted campaigns for specific higher education markets, building and managing email campaigns, developing landing pages and conversion-focused assets, and collaborating closely with the sales team to identify target audiences and opportunities. Additionally, the role involves content creation, sales enablement, website maintenance, and digital marketing initiatives.
Candidates should have at least 3 years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field. Proficiency in email marketing, landing page creation, lead nurturing, and conversion optimization is essential. Strong writing and content development skills, along with experience in creating sales and marketing collateral, are also required.
While specific compensation details are not provided, Banyan Software offers a comprehensive benefits package, including health insurance, retirement plans, and professional development opportunities. The company fosters a collaborative and growth-oriented environment, encouraging employees to contribute to the success of its portfolio companies.
Banyan Software operates with a buy-grow-and-hold-for-life approach, acquiring and growing software businesses worldwide. The company emphasizes preserving founder legacies and modernizing portfolio companies through shared AI expertise and operational discipline. Joining Banyan Software offers the opportunity to be part of a dynamic team dedicated to the long-term success of its portfolio companies.