Digital Analytics & CRO Consultant

The Digital Analytics & CRO Consultant role at WPP Media involves leading projects for high-profile clients, focusing on developing and implementing strategies to enhance digital performance. The consultant will work within a dynamic environment that emphasizes collaboration and innovative digital marketing solutions.

Key responsibilities include developing and conveying Conversion Rate Optimization (CRO) and Digital Analytics strategies, drafting detailed implementation documents, and effectively communicating technical activities to developers. The role requires daily use of tools such as Adobe Analytics, Adobe Target, Google Analytics 4, Google Tag Manager, and user experience intelligence platforms like Contentsquare and Hotjar. Additionally, the consultant will utilize experimentation and personalization tools such as VWO and Optimizely.

Candidates should have a strong inclination for continuous learning, knowledge of UX/UI principles, and fluency in both English and Italian. Attention to detail, creative problem-solving abilities, effective time management, and strong organizational skills are essential. Experience with niche digital analytics tools, data visualization platforms, and programming languages like Python or R is considered a plus.

WPP Media offers a comprehensive benefits package, including competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative and innovative environment.