Coordenador de Digital Analytics Tech

The Coordenador de Digital Analytics Tech at Serasa Experian leads the Digital Analytics Tech team, ensuring accurate implementation of digital performance measurements and governance of digital platforms. This role is pivotal in supporting data-driven decision-making and optimizing the company's digital channels.

Key responsibilities include managing the roadmap and prioritization of tagging demands for products, campaigns, and digital journeys. The coordinator ensures that all tags, events, and parameters are implemented in compliance with technical standards and regulations, including LGPD. Additionally, the role involves overseeing the management and operation of the CMS to maintain quality and consistency of published content.

The ideal candidate should possess expertise in front-end development and digital analytics. Strong leadership skills are essential to develop the Digital Analytics Tech team and promote best practices and operational efficiency. Experience in coordinating with marketing, product, technology, and data teams is also crucial to translate business needs into technical implementations.

Serasa Experian offers a dynamic work environment committed to creating a better future by expanding opportunities for individuals and businesses. The company values diversity and inclusion, providing a culture where employees can balance their careers with personal commitments and interests, emphasizing well-being.