Business Director, Social

The Business Director, Social at WPP Media will lead the paid social strategy for a prestigious automotive client across the UK and overseas markets. This role is integral to the activation team, focusing on advancing paid social maturity, driving innovation, and ensuring campaigns exceed media quality and performance KPIs.

Key responsibilities include developing and implementing a regional paid social roadmap, accelerating maturity in audience targeting, creative execution, and measurement. The director will oversee best-in-class campaign activation, ensuring adherence to optimization methodologies and serving as the escalation point for activation challenges. Additionally, the role involves nurturing strategic client relationships, setting business objectives, and identifying growth opportunities through new services or products.

The ideal candidate will possess extensive experience in paid social media strategy and activation, with a proven track record of managing high-performing teams. Strong leadership skills are essential for motivating and training individuals, managing workloads, and ensuring operational excellence. A deep understanding of the media ecosystem, including relationships with media owners and service providers, is also required.

WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to a range of benefits, including professional development opportunities and a commitment to diversity and inclusion. Joining WPP Media means becoming part of a global network dedicated to delivering transformational growth for clients.