Business Director, Live Planning
The Business Director, Live Planning at WPP Media is a pivotal role within the Implementational Planning team, focusing on the Ford UK account. This position involves translating client business objectives into high-impact, cross-channel performance plans that drive measurable outcomes. The role requires close collaboration with creative and account management teams within the Ford agency structure, fostering a fully integrated team approach across media, creative, and client services.
Key responsibilities include developing actionable media plans with clear KPIs, designing cross-channel activation strategies in collaboration with Search, Social, Programmatic, and Data teams, and leading performance planning initiatives. The Business Director is also responsible for leveraging analytics outputs to guide planning and optimization, providing expert advice on data activation, and developing experimentation agendas to inform future strategies.
The role demands strong relationship management skills to maintain partnerships across Ford UK, VMLYR, channel teams, and other cross-agency partners. Additionally, the Business Director oversees weekly reporting, manages annual always-on performance campaigns, identifies potential campaign risks, and ensures campaigns deliver effectively against set KPIs. A commitment to innovation and collaboration is essential, with a focus on integrating local initiatives with broader strategies and introducing innovative media solutions to enhance campaign effectiveness.
Candidates should possess a passion for media and the industry, with knowledge of current trends to inform their work. They must demonstrate clear opinions and an understanding of what constitutes a great media campaign, aiming for excellence in planning craft. The ability to create holistic measurement frameworks relevant to the brand and each campaign is crucial. Extensive experience in leading senior client relationships, managing agency teams, delivering client projects, and handling challenging conversations is required. Strong organizational skills, flexibility, and an open-minded approach to agile ways of working are also important.
WPP Media offers a collaborative environment with opportunities for professional growth. Employees can tap into the global WPP Media and WPP networks to pursue their passions, build networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating milestones. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.