Associate Manager, Performance Analytics - PC
The Associate Manager, Performance Analytics - PC at WPP Media is a pivotal role within the WPP Unite team, dedicated to serving Unilever. This position focuses on executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever's campaigns. As an embedded team member, the role acts as a subject matter expert on media analytics tools and methodologies, representing WPP's best-in-class expertise within the client environment.
Key responsibilities include executing and advancing media measurement for Unilever campaigns, encompassing setup, reporting, ROI analysis, attribution, and evaluation of campaign effectiveness. The role involves developing data-driven insights and translating analytics into clear business narratives and recommendations presented directly to Unilever stakeholders. Collaboration with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development is essential. Additionally, the position supports the development, automation, and promotion of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tools and expertise.
The ideal candidate possesses 3–5 years of experience in media analytics, market research, or related fields, preferably within an agency, consultancy, or embedded client-side role. A bachelor's degree is required, with an advanced degree considered a plus. Proficiency with data visualization tools such as Power BI and Tableau, Excel, and basic coding skills in SQL or Python is essential. Experience with media measurement, campaign analytics, and data storytelling, along with strong analytical, problem-solving, and communication skills adaptable to both agency and client environments, is highly valued. Familiarity with major media platforms like Google, Meta, and TikTok, and awareness of digital marketing measurement tools are also beneficial.
WPP Media offers a comprehensive benefits package, including competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a dynamic and collaborative environment.