Associate Manager, Performance Analytics - Food
The Associate Manager, Performance Analytics - Food at WPP Media is a pivotal role within the WPP Unite team, dedicated to serving Unilever's media and retail marketing needs. This position focuses on executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever's food brands. As an embedded team member, the role acts as a subject matter expert on media analytics tools and methodologies, representing WPP's best-in-class expertise within the client environment.
Key responsibilities include executing and advancing media measurement for Unilever campaigns, encompassing setup, reporting, ROI analysis, attribution, and evaluation of campaign effectiveness, all in adherence to WPP's best practices. The role involves developing data-driven insights and translating analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders. Collaboration with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development is essential. Additionally, the position supports the development and automation of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise.
The ideal candidate possesses 3–5 years of experience in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role. A bachelor's degree is required, with an advanced degree considered a plus. Proficiency with data visualization tools such as Power BI and Tableau, Excel, and basic coding skills in SQL or Python is expected. Experience with media measurement, campaign analytics, and data storytelling, along with strong analytical, problem-solving, and communication skills adaptable to both agency and client environments, are essential. The ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes is crucial.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, where everyone feels they belong and has the same opportunities to progress in their careers. WPP Media believes the best work happens when teams are together, fostering creativity, collaboration, and connection, which is why they've adopted a hybrid approach, with teams in the office around four days a week.