Associate Director, Media Planning
The Associate Director, Media Planning at WPP Media serves as the primary liaison for an established client, managing their advertising needs across all channels. This role is pivotal in developing and maintaining strong client relationships, understanding their business objectives, and translating these into effective advertising strategies. The position is based in Kuala Lumpur, Malaysia, within WPP Media's dynamic and innovative environment.
Key responsibilities include overseeing the entire campaign lifecycle—from strategy development and planning to implementation and post-campaign analysis. The Associate Director is expected to set viable objectives and KPIs, recommend measurement methodologies, and ensure that projects are tracked and measured based on agreed-upon metrics. Additionally, the role involves competitive reporting, proposing new planning approaches, and guiding the team on best practices and innovation.
Candidates should possess a minimum of 8 years of experience in the media or marketing industry, with a strong background in media planning and buying across various platforms, including digital media. Experience working with multiple stakeholders, such as suppliers, advertising agencies, and media owners, is essential. Strong communication and presentation skills, along with fluency in English, are also required.
WPP Media offers a competitive compensation package, including health, dental, and vision insurance, retirement savings plans, and generous paid time off. Employees have access to professional development opportunities and are encouraged to participate in various employee resource groups and in-office events.
The company fosters a culture of creativity, collaboration, and continuous learning. Employees are encouraged to pursue their passions, grow their networks, and stay at the forefront of marketing and advertising trends. WPP Media's commitment to diversity and inclusion ensures that everyone feels they belong and has equal opportunities for career progression.