Associate Director - Integrated Planning
The Associate Director - Integrated Planning at WPP Media is a pivotal role within the agency's global media collective, focusing on delivering creative personalization at scale. This position is based in Gurgaon, India, and involves leading integrated media strategy and planning across multiple brands within a high-profile client portfolio. The role requires a strong blend of strategic thinking, cross-functional collaboration, and client leadership to drive transformational growth for clients.
Key responsibilities include developing full-funnel media strategies that align with business goals, overseeing media plans across various channels, and ensuring seamless coordination with internal teams and partner agencies. The Associate Director will act as the primary point of contact for client stakeholders, driving cross-brand coordination and maintaining strong day-to-day relationships. Additionally, the role involves leveraging audience insights and data to inform planning decisions, fostering a test-and-learn culture, and translating data into actionable insights.
The ideal candidate should have a minimum of 7 years of experience in media planning or related fields, with at least 1 year in a similar role. A bachelor's degree in advertising, marketing, business administration, communications, or equivalent professional work experience is required. The candidate should possess excellent communication, presentation, and interpersonal skills, along with a deep understanding of both offline and online media channels and their roles in client businesses. Proficiency in media buying, planning, brand investments, and the use of relevant tools is essential.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The agency fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative and innovative environment.