Associate Director-AA
The Associate Director-AA at WPP Media is a pivotal role within the company's AI-driven media operations, focusing on delivering creative personalization at scale. This position is based in Bangalore or Gurgaon, India, and involves leading multiple initiatives aligned with the organization's long-term vision. The role requires a deep understanding of marketing strategies and measurement frameworks to drive innovation and success for WPP Media's leading clients.
Key responsibilities include developing comprehensive measurement frameworks, A/B testing, and learning agendas to evaluate campaign performance. The Associate Director will oversee client relationships, ensuring satisfaction and value delivery, and lead cross-functional collaboration with measurement partners. Additionally, the role involves guiding the Brand Analytics team in India to address challenges and implement innovative measurement tools across markets such as Japan, Korea, India, and Australia.
The ideal candidate will possess a degree from a top-tier institution, preferably in a numerical field, and have over six years of experience in measurement, market research, or data-driven roles. Proven expertise in developing and implementing measurement frameworks, strong analytical capabilities, and the ability to lead and mentor teams are essential. Excellent communication skills and experience in managing client relationships are also required.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees benefit from competitive medical and retirement plans, vision and dental insurance, significant paid time off, and access to various employee resource groups. The company emphasizes a hybrid work approach, encouraging in-office collaboration around four days a week to enhance creativity and connection.
Joining WPP Media means becoming part of a global media collective that values innovation and the power of creativity to build better futures for clients and communities. The company is committed to fostering a culture of respect and providing equal opportunities for career progression, making it an ideal place for professionals seeking to make a significant impact in the media industry.