Analytics Associate Director
The Analytics Associate Director at WPP Media will lead the Analytics & Insights team, focusing on media effectiveness measurement, campaign analysis, and client communication. This role involves collaborating with leading advertisers to harness data and improve campaign performance, developing and deploying media measurement solutions. The position is based in London, United Kingdom.
Key responsibilities include building and applying a deep understanding of marketing objectives to support account teams with comprehensive measurement and testing plans. The role involves delivering analytical capabilities across the agency, managing the process through to delivery, and taking ownership of global rollouts. Additionally, the Associate Director will recruit, manage, and develop a team of 1-3 analysts, ensuring high-quality output and efficient workflow. They will lead the creation of clear, robust, and thought-provoking campaign reviews and insights, showing the wider team and clients how to improve effectiveness.
The ideal candidate will have 8+ years of experience in marketing analytics, digital media, business intelligence, reporting, or related fields. Expertise in programming languages such as R and Python, database/cloud platforms like SQL, Google Cloud Platform, Microsoft Azure, AWS, and visualization tools such as Microsoft Power BI, Google Data Studio, Tableau, and Datorama is highly desirable. Experience managing analytics teams consisting of at least 2-3 team members is required. In-depth practical and theoretical knowledge of machine learning for predictive modeling and analytical techniques would be a strong advantage. Strong attention to detail, highly entrepreneurial, open-minded, persistent, and highly collaborative qualities are essential.
WPP Media offers a fun, flexible work environment that combines the best of entrepreneurialism while being part of the largest marketing services group in the world. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.