Analista de CRM Sênior

The Analista de CRM Sênior at Experian is a pivotal role within the Customer Relationship Management (CRM) team, focused on leveraging data-driven strategies to enhance customer engagement and drive business growth. Experian, a global leader in data analytics and credit reporting, offers a dynamic environment where innovation and collaboration are highly valued. This position is instrumental in supporting targeted communication initiatives and customer retention efforts across various business lines.

Key responsibilities include developing and executing end-to-end CRM campaigns, segmenting customer bases for personalized outreach, and analyzing campaign performance to optimize future initiatives. The Analista de CRM Sênior will collaborate closely with marketing, product, and technology teams to ensure consistent messaging and effective use of digital channels. Additionally, the role involves managing marketing automation tools and CRM platforms, as well as generating actionable insights from customer data.

This position requires a degree in marketing, administration, engineering, information technology, or a related field, along with significant experience in CRM, database management, and digital marketing campaign execution. Proficiency with CRM systems, marketing automation tools, and advanced analytical skills are essential. Knowledge of SQL, data visualization tools, and experience in large, matrixed organizations will be highly regarded. Fluency in Portuguese and intermediate to advanced English are also necessary.

Experian offers competitive compensation and a comprehensive benefits package, which typically includes health and dental plans, life insurance, meal vouchers, remote work flexibility, and various wellness programs. Employees have opportunities for career advancement and continuous learning within a global company that values professional growth and diversity.