Account Manager, Programmatic (Maternity Cover)

The Programmatic Account Manager at WPP Media is responsible for managing and optimizing programmatic campaigns, ensuring they meet client objectives and key performance indicators. This role involves developing strategic media plans, overseeing campaign implementation, and collaborating closely with the Programmatic Account Director and the Global Operations Centre to deliver best-in-class programmatic strategies.

Key responsibilities include creating media plans designed to achieve specified KPIs, implementing and managing daily campaign activities, and proactively optimizing accounts by monitoring market changes and identifying development opportunities. The role also entails leading the execution of development and testing plans, preparing presentations, and leading client calls and meetings.

The ideal candidate should have exceptional hands-on experience in programmatic advertising, with comprehensive knowledge of best practices. Experience in managing brand and direct response campaigns, optimizing accounts to achieve performance targets, and developing and implementing audience strategies is essential. Proficiency in using major DSPs such as DV360, The Trade Desk, and Amazon, as well as tracking platforms like Google Analytics and Adobe Analytics, is required. Strong analytical skills, attention to detail, and the ability to identify trends in large data sets are also important.

WPP Media offers a dynamic and collaborative work environment, with opportunities for professional growth and development. Employees can tap into the global WPP network to pursue their passions, build professional connections, and stay at the cutting edge of marketing and advertising. The company provides competitive benefits, including medical, retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.