Account Director, Biddable (Cross Channel)

The Account Director, Biddable (Cross Channel) at WPP Media is a senior role within the agency's digital activation team, focusing on leading campaign execution across Paid Social, Programmatic, and Paid Search platforms. This position is integral to delivering innovative and effective media strategies that align with clients' business objectives.

Key responsibilities include overseeing the development and implementation of best-in-class digital execution processes across multiple platforms, ensuring that campaigns are optimized using data-driven strategies. The role involves collaborating closely with planning departments to provide insights and learnings that inform media planning tactics. Additionally, the Account Director is responsible for establishing and maintaining relationships with senior media and technology partners to stay at the forefront of industry developments.

The ideal candidate will possess extensive experience in digital activation, with a strong background in managing campaigns across Paid Social, Programmatic, and Paid Search channels. They should demonstrate leadership capabilities, including the ability to develop and mentor activation managers and executives. A deep understanding of data utilization for campaign optimization and a commitment to continuous learning and innovation are essential.

WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to a range of benefits, including competitive medical and retirement plans, significant paid time off, and opportunities for professional development. The company emphasizes a culture of respect and inclusion, providing a supportive atmosphere for career growth.