VP, Paid Search (Mat Cover)

The Vice President of Paid Search at WPP Media is responsible for leading the paid search team and delivering outstanding results for clients. This role requires an expert-level understanding of paid search, as well as strong leadership and management skills. The ideal candidate will be able to build and maintain relationships with clients and partners, as well as develop and execute winning paid search initiatives.

Key responsibilities include leading and nurturing the search community, ensuring access to the latest tools and resources, and managing department resources. The VP will also develop and maintain a market-leading approach to paid search, collaborate with media partners, and integrate paid search into the wider agency. Additionally, the role involves cultivating strong client relationships, implementing best practices, and representing WPP Media at industry events.

The ideal candidate should have extensive experience in managing large paid search accounts and teams, expert knowledge of platforms like Google Ads and Microsoft Advertising, and a strong understanding of how biddable channels fit into the wider digital marketing mix. Excellent written and verbal communication skills, as well as the ability to manage multiple stakeholders and projects simultaneously, are essential.

WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development.