VP, Events & Activation
ABOUT BJAK
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.
What You'll Do
- Define, secure, and execute a high-impact calendar of events, sponsorships, and activations (e.g., owned branded events, conferences, customer appreciation nights, mini-concerts, exhibitions, community roadshows, co-branded programs) designed specifically to drive immediate policy quote requests and customer acquisition for BJAK.
- Lead the end-to-end management of all physical activations, including venue sourcing, vendor negotiation, contract execution and logistics. Ensure all events are flawlessly executed, highly scalable, and fully compliant with local regulations.
- Maintain absolute adherence to BJAK's brand guidelines across all physical assets and event touchpoints. Deliver a premium, engaging customer experience that actively educates consumers on the benefits of using an insurance aggregator.
- Establish rigorous measurement frameworks for every event, setting clear KPIs beyond foot traffic (e.g., Cost Per Quote, Event-Generated Conversion Rate). Present hands-on performance reports to the executive team, demonstrating the tangible business ROI of activation spending.
- Collaborate intensely with the Marketing teams to ensure a seamless conversion funnel. This includes managing event-specific technology...