Strategy Director
As a Strategy Director at Monks, you will lead the development of customer-centric, spatial, and retail strategies for a top-tier technology client. Your role involves bringing hardware and digital products to life through events, trade shows, pop-ups, in-store activations, and on-device content, collaborating closely with internal leadership to transform brand campaigns into engaging interactive experiences. This position is based in Los Angeles, United States.
Your key responsibilities include evaluating client objectives and product roadmaps to design compelling physical footprints, defining attendee movement through spaces such as global trade show booths or local retail pop-ups. You will develop retail engagement strategies that enhance product understanding and consideration, particularly for consumer electronics, phones, wearables, and smart home devices. Additionally, you will strategize the connection between physical events and digital ecosystems to amplify on-ground activations socially and digitally, driving earned media and long-term loyalty.
The ideal candidate possesses over 9 years of experience in strategy, with at least 5 years in experiential marketing, brand activation, or retail strategy. A strong background in consumer electronics, hardware, or tech brands is essential, along with the ability to market physical products in physical spaces. You should have strong spatial awareness to analyze floor plans or renders, identifying user journeys, dwell times, and engagement opportunities. Experience leading or supporting strategies for major global rollouts or high-impact activations is also required.
Monks offers excellent, full coverage medical, dental, and vision insurance, generous PTO and 15 company-wide holidays, a 401k with company contribution, and paid parental leave. The company emphasizes work-life balance and personal well-being, providing career growth opportunities in a dynamic environment. Monks fosters a globally diverse and inclusive culture with employee resource groups and is committed to diversity, equity, and inclusion initiatives.
Joining Monks means becoming part of a team that values innovation and creativity, working on high-profile projects for leading technology clients. The company provides a collaborative environment where your strategic expertise will contribute to shaping immersive brand experiences. With a focus on professional development and a supportive culture, Monks offers a rewarding career path for those passionate about experiential marketing and brand activation.