Sr Marketing Technology and Operations Manager
As the Senior Marketing Technology and Operations Manager at Mindbody, you will be the strategic and hands-on owner of our marketing technology ecosystem and automation engine. This role is pivotal in leveraging automation, AI, and data to power scalable, high-performing marketing programs. You will collaborate cross-functionally to ensure our Martech stack, lead lifecycle, and reporting infrastructure drive measurable business impact.
Your key responsibilities will include administering our marketing automation platform (Marketo), designing and optimizing lead lifecycles, implementing AI-powered workflows, evaluating and managing Martech tools, and partnering with various teams to support acquisition, engagement, and revenue-driving initiatives. Additionally, you will collaborate with BI, Data Engineering, and IT to enhance system integrations and build dashboards that translate marketing performance into actionable insights.
The ideal candidate will have over three years of hands-on Marketo administration experience in a B2B environment, strong experience managing B2B Martech ecosystems, and a proven track record in leading Martech evaluation and implementation. A deep understanding of lead management, lifecycle architecture, attribution modeling, and marketing analytics is essential. Experience in designing AI-driven workflows, cross-functional collaboration, and analytical skills are also required. Proficiency in HTML and CSS is necessary, while SQL knowledge and experience with additional marketing automation platforms are advantageous.
Mindbody offers a dynamic work environment that values autonomy, innovation, and diversity. Employees enjoy work-from-home flexibility, an unlimited vacation policy focused on performance and output, and competitive compensation and benefits in a rapidly growing company. Joining Mindbody means becoming part of a culture that empowers businesses and individuals to connect with inspiring experiences in fitness, wellness, and beyond.