Senior Product Marketing Manager
Foley is looking for a senior product marketing leader to shape how we position, price, package, launch, and sell our platform. You will build the product marketing function and work closely with Product, Sales, Customer Success, Finance, and Marketing to turn customer and market insight into clear decisions and measurable results. This is a hands-on role for someone who can create a practical launch process, strengthen product training, and help bring AI capabilities to market with claims buyers can trust.
WHAT YOU’LL DO
- Lead positioning and messaging across customer segments and personas, partnering with the VP of Marketing on Foley’s company narrative and ensuring product, AI, and compliance claims are accurate and supportable.
- Own pricing and packaging strategy: define the architecture for tiers, add-ons, and AI capabilities; build recommendations with Product and Finance; and lead the rollout after senior leadership makes the final decision.
- Run product launches with Product Management, from launch tiering and readiness through customer communications and post-launch adoption. Build a repeatable process that gives Sales and Customer Success time to prepare.
- Build product training and certification for BDRs, AEs, and CSMs with Sales Operations and Enablement, including demos, talk tracks, objection handling, and competitive materials. Measure the effect on readiness and ramp time.
- Turn customer and competitive insight into action through win/loss analysis, voice-of-customer work, and market research that informs Product, Sales, and Marketing decisions.
- Build the function: set priorities and metrics, communicate evidence-backed recommendations to leadership, and use AI workflows to improve how product marketing works.
WHO YOU ARE
- 7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes.
- Hands-on pricing and packaging experience, from analysis and recommendations through rollout an...