Senior Planner OOH mit Schwerpunkt Programmatic DOOH (Mensch)
As a Senior Planner OOH with a focus on Programmatic DOOH at WPP Media, you will play a pivotal role in shaping the success of our clients' out-of-home advertising campaigns. WPP Media is a global media network that combines top platforms, talent, and partners to create new opportunities for boundless growth in a connected media world. In this position, you will be responsible for the strategic planning, development, and implementation of effective out-of-home advertising solutions, with a particular emphasis on integrating and expanding innovative Programmatic DOOH strategies.
Your key responsibilities will include understanding and translating client needs into clear, targeted (D)OOH strategies that align with their goals and parameters. You will plan and manage (D)OOH and Programmatic DOOH campaigns, focusing on audience, reach, and budget, while selecting appropriate environments and locations, coordinating timings, and ensuring efficient execution throughout the campaign period. Additionally, you will develop creative, modern, and future-oriented (D)OOH solutions by incorporating data-driven approaches to enhance impact and relevance.
To excel in this role, you should have a solid educational background in marketing, media studies, or a related field, along with a strong understanding of brands, communication, and media. Proven marketing experience, particularly in the (D)OOH sector with demonstrable success in Programmatic DOOH, is essential. Proficiency in MS Office, especially Excel and PowerPoint, is required for structuring data and presenting results effectively. An analytical mindset, precise interpretation of results, and a focus on sustainable client satisfaction are crucial. You should work independently, be well-organized, and reliable.
WPP Media offers a range of benefits, including flexible working hours and remote work options to help you balance your personal and professional life. Employees receive 30 vacation days plus an additional flexible day, with December 24th and 31st off. Health services, attractive retirement plans, and mental health awareness days prioritize your well-being. The company also provides diverse training opportunities and internal career programs to support your development within the WPP network. Additional perks include unforgettable events, employee discounts, and benefits like the Job Ticket, Wellhub, or Job Bike.
At WPP Media, diversity and equal opportunity are core values. The company fosters a culture of respect and belonging, ensuring that everyone has the same opportunities to contribute and grow professionally. Employees benefit from the advantages of the global WPP network, enabling continuous learning and development at the forefront of marketing and advertising. Regular internal events and Employee Resource Groups promote exchange, inspiration, and the celebration of collective successes.