Senior Paid Social Specialist
WPP Media is seeking a Senior Paid Social Specialist to join our dynamic social team in Sweden. This role offers the opportunity to work on social media advertising campaigns for leading brands, utilizing cutting-edge technology and collaborating closely with various platforms. The position is available in our Gothenburg, Malmö, or Stockholm offices.
As a Senior Paid Social Specialist, you will be responsible for managing large accounts in social media, mentoring junior specialists, and developing best practices within the platforms. Your day-to-day tasks will include campaign management and optimization across platforms such as Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok. You will also provide strategic recommendations for social media advertising, including platform selection, budgeting, KPIs, target audience identification, and creative input. Additionally, you will analyze and report on campaign performance based on defined goals and KPIs.
The ideal candidate will have 2-3 years of experience in full-funnel social media buying with a focus on performance, either at a media agency or with an advertiser. Proficiency in Facebook Ads Manager is essential, along with good knowledge of LinkedIn, Snapchat, Pinterest, and TikTok Ads Manager. Experience with dashboards and third-party platforms, as well as strong skills in Microsoft Excel, are also required. A university degree or relevant education in digital marketing is preferred. Excellent English communication skills, both spoken and written, are necessary, along with analytical thinking, attention to detail, and the ability to work independently and collaboratively within a team.
WPP Media offers a comprehensive benefits package, including a SEK 3,000 wellness allowance, a 37.5-hour workweek, half-days and "klämdagar" off, 30 days of vacation, and two paid volunteer days per year. Employees are covered by a collective bargaining agreement, ensuring occupational pension, insurance, and other negotiated terms. Regular team activities, knowledge-sharing sessions, and wellness initiatives are also part of our commitment to employee well-being.
Joining WPP Media means becoming part of a global network that values creativity, collaboration, and professional growth. We are committed to fostering a culture of respect and inclusion, where everyone feels they belong and has equal opportunities to progress in their careers. If you are passionate about social media advertising and eager to work with some of the world's leading brands, we encourage you to apply.