Senior Marketing Systems Manager
Meet Upside:
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.
The Impact You’ll Make:
As Senior Marketing Systems Manager, you will own the tools and infrastructure that power Upside's marketing and SDR motion. From managing our marketing automation and sales engagement platforms to ensuring clean data flows into Salesforce, you'll be the systems partner that keeps our top-of-funnel running at full speed. This role requires someone who can operate autonomously, balance production support with strategic initiatives, and bring strong judgment to decisions about tooling, configuration, and process design. Reporting to the Senior Director, Revenue Operations, you'll work closely with Marketing, Sales Development, and the Salesforce Administration team to ensure our technology ecosystem supports pipeline generation and commercial growth.
Core Responsibilities
- Own the day-to-day administration, configuration, and optimization of Upside's marketing and SDR technology stack including: HubSpot, Outreach, Gong, ZoomInfo, Clay and adjacent tools.
- Serve as the primary systems partner for B2B Marketing and Sales Development, translating business requirements into scalable, well-documented platform configurations and workflows.
- Collaborate closely with the Salesforce Administration team to ensure seamless data flow, data model alignment, and reliable lead / c...