Senior Lifecycle Marketing Manager
The Senior Lifecycle Marketing Manager at Chime plays a pivotal role within the Growth Lifecycle Marketing team, focusing on enhancing member engagement and driving business growth. This high-impact position is central to Chime's growth strategy, emphasizing the importance of lifecycle marketing in the company's expansion efforts.
Key responsibilities include owning, optimizing, and expanding lifecycle journeys across priority programs, utilizing data, experimentation, and AI to design improved member experiences from enrollment through long-term engagement. The role involves driving business metrics by increasing lifecycle's measurable contribution to member growth, retention, and revenue. Additionally, the manager will identify, test, and scale new channels, such as SMS, RCS, and emerging in-app surfaces, to deepen member engagement and broaden lifecycle's reach.
The ideal candidate possesses over eight years of lifecycle marketing experience, demonstrating a proven track record in strategizing and executing multi-channel programs, including email, push notifications, SMS, and in-app messaging. A strong self-starter attitude is essential, with the ability to set goals, manage shifting priorities, and develop creative solutions with limited resources. Experience in driving significant impact through scaled or automated personalization capabilities is highly valued. Comfort in operating within complex cross-functional environments, collaborating closely with Product and Engineering teams, and effectively communicating complex findings to both technical and non-technical stakeholders are crucial for success in this role.
Chime offers a competitive base salary ranging from $150,000 to $208,000, depending on experience and location. Full-time employees are also eligible for bonuses, a competitive equity package, and comprehensive benefits, including a 401(k) match, medical, dental, vision, life, and disability insurance. Additional perks include a generous vacation policy, company-wide paid days off, an annual wellness stipend, and up to 24 weeks of paid parental leave for birthing parents.
Chime fosters a culture of problem-solving, innovation, and member-centricity. The company encourages boldness, collaboration, and diverse perspectives, maintaining an entrepreneurial spirit that empowers employees to contribute meaningfully to the mission of helping everyday Americans achieve financial progress. Joining Chime offers a challenging and fulfilling opportunity to be part of a dynamic team dedicated to making a significant impact in the fintech industry.