Senior Lead, Events & Activation
ABOUT BJAK
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.
SENIOR LEAD, EVENTS & ACTIVATION
We are looking for a hands-on and strategic Senior Lead, Events & Activation to drive Bjak’s on-ground marketing presence across ASEAN. You will lead the planning, execution, and optimization of events, activations, and on-ground campaigns to grow brand awareness and user acquisition. You will also guide a small activation team and collaborate with cross-functional departments to ensure every initiative aligns with our brand and business goals.
WHAT YOU'LL DO
- Develop clear and effective on-ground marketing and activation plans aligned with business objectives.
- Lead day-to-day execution of events, roadshows, sponsorships, and activation campaigns.
- Manage and mentor the on-ground activation team to ensure smooth operations and high-quality execution.
- Work closely with Sales, PR, Digital Marketing, and Product teams to ensure integrated and consistent campaign delivery.
- Handle vendor management, negotiations, logistics, and approvals required for all on-ground activities.
- Track performance, analyze results, and provide regular reports to improve future campaigns.
- Manage activation budgets responsibly to ensure strong ROI and cost efficiency.
YOU’LL THRIVE HERE IF YOU…
- Hol...