Senior Growth Marketing Manager, Mobile & Conversions

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

We're looking for a data-driven Sr. Growth Marketing Manager to own and optimize user acquisition and conversion across Replit's mobile app and website properties. You'll be responsible for driving top-of-funnel growth through App Store Optimization (ASO) and website conversion rate optimization (CRO) that turns visitors into engaged creators.

As the first growth marketing hire focused on conversion optimization, you'll work directly with our Head of Growth Marketing and collaborate closely with Product, Engineering, Data Science, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 for both mobile and web properties.

IN THIS ROLE YOU WILL:

Own mobile app growth and App Store Optimization (ASO)

- Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play

- Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements

- Analyze performance data to continuously refine messaging, creative, and store listing elements

Drive website conversion rate optimization (CRO)

- Own conversion optimization across including landing pages, product pages, and signup flows

- Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates

- Collaborate with Design and Content teams to develop and test high-performing landing page variations

Build testing infrastructure and experimentation culture

- Partner with Product and Engineering to implement testing frameworks and tools for...