Senior Executive, Programmatic

The Senior Executive, Programmatic role at WPP Media involves managing and optimizing programmatic campaigns to exceed client expectations, whether for branding or ROI-driven objectives. The position is part of a team working with clients such as Coca-Cola, Dell, Adidas, Google, and Mastercard. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include overseeing the implementation, management, and daily optimization of campaign activity to ensure client objectives and KPIs are met. The role requires creating media plans designed to achieve specified KPIs, supporting the QA process to minimize errors, and taking ownership of testing plans by planning, executing, and evaluating tests with methodical accuracy.

The ideal candidate should have a passion for programmatic activation and a proactive approach to expanding knowledge and capabilities. Confidence in core trading platforms such as DV360, The Trade Desk, and Amazon is essential. Analytical skills are important for handling large data sets to identify trends and actionable insights. Excellent communication skills, both verbal and written, are crucial for building and developing client and supplier relationships.

WPP Media offers a collaborative and inclusive work environment, providing opportunities for professional growth and development. Employees can leverage the extensive global WPP Media and WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.