Senior Executive, Cross Channel (FTC)

The Senior Executive, Cross Channel (FTC) role at WPP Media involves supporting the Account Manager in managing accounts and campaigns. The position focuses on implementing, planning, and buying display media across various platforms, including print, digital, and radio, while contributing to the overall display strategy. The role offers the opportunity to work with large budgets and forward-thinking clients in a fast-paced environment that encourages strategic and innovative thinking.

Key responsibilities include delivering the implementation, planning, and buying of display media across all screens, devices, and environments, both online and offline. The Senior Executive is responsible for ensuring pricing targets are met and must be comfortable negotiating with media owners. Additionally, the role involves taking ownership of all aspects of display campaigns, with support from the Account Manager, and ensuring best practice campaign management from junior team members. Developing cost-effective, innovative, and engaging solutions for clients and contributing to wider agency display initiatives are also essential aspects of the role.

The ideal candidate should have agency experience in buying print and digital campaigns, with experience in radio buying being beneficial but not essential. The ability to work under pressure while maintaining excellent attention to detail is crucial. An active interest in learning about clients' businesses, a strong point of view on relevant industry topics, enthusiasm for tackling challenges head-on, and the ability to work closely with partner agencies to identify the best solutions for clients are important qualities. A desire to stay updated with new innovations within the media marketplace and identify how these could be utilized for clients is also valued.

WPP Media offers a range of benefits, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees have access to the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company fosters a collaborative and innovative culture, with a strong emphasis on employee growth and development, making it an attractive place to build a career in the dynamic field of media and marketing.