Senior Executive - Activation

The Senior Executive - Activation at WPP Media's Regional Operations Centre in Kuala Lumpur plays a pivotal role in managing end-to-end campaign execution for a portfolio of international clients. This position offers the opportunity to work on complex, multi-market campaigns within a dynamic, multicultural team, collaborating with experts across the region to deliver world-class media operations and strategy.

Key responsibilities include translating client requirements into actionable internal briefs, executing campaigns across platforms such as Meta, TikTok, Pinterest, and Google, and ensuring accurate tagging and zero-error activation. The role also involves providing weekly performance reports with insights and optimization recommendations, as well as post-campaign reports with actionable insights.

Candidates should have 2–4 years of experience in digital media or a media agency environment, with demonstrated ownership of campaign lifecycles. Proficiency in platforms like Meta Ads Manager, Google Ads, TikTok Ads, and/or programmatic platforms such as DV360 or The Trade Desk is essential. Strong analytical skills, the ability to manage multiple campaigns simultaneously, and experience mentoring junior team members are also required.

WPP Media offers a collaborative and inclusive work environment, emphasizing employee growth and development. Employees have access to the global WPP network, various resource groups, and in-office events. Benefits include competitive medical and retirement plans, significant paid time off, and mental health awareness days.

Joining WPP Media's Regional Operations Centre in Kuala Lumpur provides a launchpad for a global career, with opportunities to influence and work on high-impact campaigns for leading brands. The company fosters a culture of respect and belonging, ensuring equal opportunities for career progression.