Senior Director, Marketing
The Senior Director of Marketing at Studs will lead the comprehensive marketing function, overseeing brand, retail, digital, and lifecycle marketing to drive customer acquisition, studio traffic, conversion, retention, and long-term brand equity. This role reports directly to the CEO and is central to Studs' commercial operations, especially during a pivotal growth phase. The position is based at the company's headquarters in New York, NY, and operates in a hybrid work environment.
Key responsibilities include developing and executing an integrated marketing strategy aligned with product launches, studio openings, and seasonal initiatives. The Senior Director will drive customer acquisition efficiency, define annual and quarterly marketing priorities, and lead marketing inputs into company planning and business reviews. Additionally, the role involves enhancing studio traffic, appointment conversion, and customer retention across Studs' locations, as well as improving e-commerce performance through various digital channels.
Candidates should have over 10 years of marketing experience in high-growth premium consumer, retail, or omnichannel environments, with at least 3 years in people leadership roles. A proven track record in building and managing full-stack marketing organizations, strong commercial instincts, and the ability to operate across both strategic and executional aspects are essential. Familiarity with tools such as Klaviyo, Shopify, Meta Ads Manager, Google Ads, Google Analytics, Looker, Figma, Notion, Asana, Zendesk, Loop Returns, Yext, and Delighted is advantageous.
The compensation package includes a salary range of $200,000–$230,000, plus equity. Studs offers a dynamic and inclusive work environment, emphasizing collaboration, transparency, and continuous growth. The company is committed to reimagining the ear-piercing experience and building a brand for bold self-expression and inclusive community.
Studs is a New York-based ear-piercing and jewelry retailer founded in 2019, operating 26 studios across 17 U.S. states alongside a direct-to-consumer e-commerce platform. The company targets Gen Z and millennial consumers with professional needle-based piercing services and its proprietary Earscape® flatback jewelry system. Studs has been recognized as one of the “10 most innovative companies in retail for 2023” by Fast Company.