Senior Director, Data Strategy

The Senior Director of Data Strategy at Wpromote leads the Data Strategy team, focusing on developing data capture, measurement, and analytics solutions for enterprise clients. This team serves as the central resource for Digital Strategy and Analytics engagements, combining expertise in digital measurement, marketing, and data science to address client challenges and guide them toward enhanced measurement maturity.

In this role, the Senior Director collaborates with cross-functional teams, including Client & Media Strategy and Data Strategy & Analytics leaders, to deliver scalable, high-quality, cross-channel data solutions. Responsibilities encompass leading client engagements, managing team operations, evangelizing measurement methods, developing innovative solutions, and educating clients on technology, privacy, and data capture.

Candidates should have over 12 years of experience leading data strategy and analytics teams, with a comprehensive understanding of the digital measurement ecosystem, including Media Performance Measurement (MMM, MTA, Incrementality). Strong analytical and problem-solving skills, proven leadership abilities, and proficiency in tools like Google Sheets (or Excel) and Google Slides are essential.

Wpromote offers a remote-first culture with benefits such as unlimited PTO, extended holiday breaks, flexible schedules, 100% paid parental leave, 401(k) matching, and various insurance options. The anticipated annual salary for this role ranges from $170,000 to $195,000, with additional performance bonuses.

As a rapidly growing digital agency recognized as a Best Place to Work, Wpromote emphasizes a strong work-life balance and fosters an inclusive environment. Employees have opportunities for professional development, collaboration, and contributing to innovative marketing solutions.