Senior Director, Brand & Media (Based in Bangkok, Relocation Provided)
Agoda is seeking a Senior Director of Brand & Media to lead its brand presence across Asia, including markets such as Japan, India, Korea, and Singapore. This role reports directly to the Chief Marketing Officer and involves developing long-term brand platforms, overseeing multi-market media governance, integrating AI into marketing strategies, and influencing executive decisions. The position is based in Bangkok, Thailand, with relocation support provided.
The Senior Director will be responsible for defining and owning Agoda's global branding strategy, setting long-term ambitions, and translating them into measurable priorities aligned with commercial goals. Key duties include building scalable creative platforms that enhance Agoda's distinctiveness in Asia, overseeing multi-market brand media budgets across various channels, and managing agencies and platform partners. The role also involves running brand health studies, proving commercial contributions through data and testing, and integrating AI into marketing workflows to improve execution speed and precision.
Candidates should have at least 15 years of experience, with a minimum of 10 years in senior brand or agency roles, demonstrating a track record of developing and scaling distinctive, long-term brand platforms in competitive markets. Deep experience overseeing multi-market brand campaigns and significant media investments is essential, along with a strong understanding of digital media ecosystems and structured testing frameworks. Proven ability to connect brand investment to commercial outcomes through data-driven tests, practical experience integrating AI into marketing workflows, and experience presenting to C-level stakeholders are also required. Additionally, candidates should have at least 10 years of experience building, mentoring, and leading diverse, high-performing regional teams.
Agoda offers competitive compensation and strong benefits from its Bangkok headquarters, including relocation and visa support. The company fosters a culture of curiosity and innovation, with data and technology at its core, providing opportunities for professional growth and development.