Senior Demand Generation Manager

ABOUT FIELDGUIDE

Fieldguide is the AI platform for audit and advisory firms. We are helping firms make the most consequential decision of the decade: not which AI tool to buy, but which partner to build their agentic firm with. Practitioner led, agent executed. We are Series C, scaling fast, and the firms we work with are rebuilding how professional services gets done.

THE ROLE

We are looking for a demand generation manager who thinks in funnels, not channels.

You will own Fieldguide’s campaign demand engine: the webinars, nurture tracks, email programs, and content distribution that build pipeline across every segment of the market. You will own the number for those channels, from the hypothesis to the honest read on what worked.

This is a hands-on program owner seat with real ownership. You will set the calendar, write the briefs, run the pods, and carry the outcome. You will work alongside a peer who owns paid performance, so you can go deep on the campaign side rather than spreading thin across everything.

You are also someone who uses AI daily. Not as a novelty, but because you have built workflows that let you produce like a team of three.

WHAT YOU’LL DO

Own the webinar program. Thought leadership, product release, and sponsored webinars. Content, production, promotion, registration and attendance conversion, and follow-up. Build it as a repeatable operating rhythm, not a series of one-offs.

Own nurture and lifecycle. Design and ship segmented nurture tracks by practice area, persona, and funnel stage. Instrument conversion before launch. Read it honestly. Kill what isn’t working.

Own email campaigns. Content launches, product announcements, pre and post event promotion. Every send has a hypothesis and a metric.

Own content distribution and segmentation. Take the content our brand and product marketing teams produce and get it in front of the right audience, in the right sequence, more than once. Define the audiences and the list strategy....