Senior Content Strategy

The Senior Content Strategy role at WPP Media in Milan, Italy, involves leading the development of content strategies across influencer marketing, branded content, and social activations. This position requires translating insights and trends into compelling communication platforms and creative briefs, analyzing performance data to optimize campaigns, and collaborating with cross-functional teams to ensure integrated and effective content delivery.

Key responsibilities include developing cutting-edge content strategies for influencer marketing, brand partnerships, and social activations, connecting multiple touchpoints from brand channels to earned media. The role also involves identifying and leveraging consumer insights to create strategic communication platforms and inspiring creative briefs, staying abreast of emerging social trends and digital culture to keep clients at the forefront of innovation, interpreting campaign reports to derive actionable insights for continuous optimization, and ensuring seamless integration with creative, branded content, influencer marketing, media, and data teams.

Candidates should have over six years of experience in content strategy, focusing on influencer marketing, branded content, and social activations. Deep expertise in identifying and leveraging current social trends and brand entertainment is essential. The role requires the ability to develop inspiring creative briefs, collaborate closely with creative teams, leverage data to inform strategies, interpret performance reports, and drive optimization. An understanding of media planning principles and how content integrates with broader media strategies and brand ecosystems is also necessary. Proficiency in Italian is required, along with good English comprehension, listening, and writing capabilities.

WPP Media offers a collaborative and innovative work environment, emphasizing creativity and professional growth. Employees have access to the global WPP network, providing opportunities to pursue passions, expand networks, and learn at the cutting edge of marketing and advertising. The company hosts in-office events showcasing team achievements, thought leadership, and celebrations of holidays and milestones. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.