Senior Behavioural Strategist
As a Senior Behavioural Strategist at Monks, you will lead and shape the strategic direction of behaviour change campaigns, working closely with creative teams and clients alike. You will drive the integration of behavioural science with innovative creative approaches to ensure not only groundbreaking campaigns but also highly effective outcomes. Your work involves in-depth analysis of target audiences, translating complex research into actionable insights, and developing comprehensive behavioural strategies that drive measurable change. This is a Dutch-speaking role.
In this position, you will lead the development and implementation of behaviour change campaigns for a diverse portfolio of clients, including major organisations in the public and non-profit sectors. Collaborating with creative teams, you will ensure that the creative concepts are not only surprising and innovative but also align with the chosen behaviour change techniques. Your responsibilities include conducting in-depth research into target audiences in collaboration with research agencies, identifying the main drivers and barriers, and developing and refining advanced behaviour change strategies based on comprehensive analysis.
The ideal candidate will have over four years of experience in behaviour change, behavioural research, and/or leading strategic campaign development. Fluency in Dutch is essential. A strong interest in understanding why people behave as they do and thinking in solutions to achieve behaviour change is crucial. Exceptional ability to synthesise complex data and insights into clear, compelling narratives, effectively communicating strategic principles and the emotional drivers behind behaviour, is also required.
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology, and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.