Senior Analyst, Marketing
The Senior Analyst, Marketing at WeightWatchers is a pivotal role within the centralized analytics team, focusing on transforming marketing data into actionable insights to guide strategic decisions. This position collaborates closely with the Marketing department to enhance data accessibility and relevance across the organization. The company, a global leader in digital health and the world's top doctor-recommended weight health program, has been at the forefront of blending science and community to help millions build sustainable healthy habits.
In this role, the Senior Analyst will engage in various projects, including redefining lifetime value calculations, analyzing site funnel drop-off points, updating Looker instances to incorporate additional data sources, conducting incrementality tests, and addressing ad-hoc analytics inquiries from leadership. The position requires a strong analytical background to evaluate marketing performance, customer segmentation, and overall campaign effectiveness through data analysis.
Candidates should possess a Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science. A minimum of five years of experience in an analytics role, particularly with marketing data, is essential. Proficiency in SQL for data extraction and manipulation, as well as experience in building dashboards and data models using Looker and LookML, are required. Strong communication and presentation skills are necessary to convey complex data findings effectively to both technical and non-technical audiences.
While specific compensation details are not provided, WeightWatchers offers a comprehensive benefits package, including health, dental, and vision programs, generous paid time off, and paid parental leave. The company fosters a collaborative and inclusive culture, emphasizing continuous learning and growth opportunities for its employees.
Joining WeightWatchers as a Senior Analyst, Marketing presents an opportunity to be part of a dynamic team dedicated to leveraging data to drive marketing success. The role offers the chance to influence key business decisions and contribute to the company's mission of promoting healthy habits worldwide.